Go-to-Market strategies require
you to get your hands dirty - And you can’t ever stop to put your
hands down.Scott Vaughanexplains how to execute GTM by
developing talent & customer advocacy for growth.
About the Podcast
1 to 10: How B2B Tech Companies Scale from $1M to $10M is a podcast dedicated to sharing the stories of B2B tech companies that have scaled, or are currently scaling, from $1M to $10M and beyond.
Listen in as Eric Sharp, the CEO of ProtoFuse, interviews leaders of B2B Technology companies about the strategies and tactics they used, or are currently using, to grow from small to mid-size, catapulting their companies to the next level. Whether you want to learn more about building a world-class team, or you’re looking for creative and effective sales and marketing techniques, this show is for you.
Each episode features topics like: digital marketing, content marketing, marketing automation, lead generation, SEO, predictive analytics, multi-touch attribution, ABM (account-based marketing), business development, sales and marketing alignment, sales process, conversion optimization, strategic partnerships, channel sales, networking, thought leadership, brand building, and more.