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Oct 9, 2018

B2C Branding is about recognition - B2B Branding is a holistic discipline. True, the tactics utilized in both B2B and B2C are very similar. However, the roles of brand in each context are dramatically different…

John Rougeux, the VP of Marketing at Skyfii, explained during the most recent episode of the 1 to 10 Podcast that, “It’s not just about the product itself; It's about the entire range of ramifications these purchase decisions have on your business.”

The biggest takeaway from John’s message is this:

Once you understand the contrasting roles in the B2C and B2B spaces, you can then transform your company’s B2B branding for massive Marketing success.

And there are 3 Principles in which to guide you:

  1. Position your company in unclaimed territory
  2. Meet Customers halfway with your messages
  3. Consistently delivering on those promises